I've been doing Local SEO since 2017. For the last seven years, only for agencies.
I’m Jitender Ahlaawat. This page is here so you know who you’re dealing with before you send anyone money.
Jitender Ahlaawat · Founder
How this started
I started as an SEO Executive at an agency in Rohtak, India. That agency did white label SEO for other agencies, which is where I learned how the model works and, more usefully, where I learned why it fails. Anonymous vendors taking tickets, agencies with no visibility, work handed over with nobody accountable for whether it was any good.
After about a year and a half there I started freelancing alongside the job. First as a VA for agency owners, then handling more of the delivery as they trusted me with more of it.
One of those agencies asked me to help them set up an office in India. I built it, hired for it, and ran it for them.
That’s the business I’ve run since 2019.
Why we don't take direct clients
Three reasons we only work this way.
We're better for it.
Working across multiple agencies means our team sees far more client accounts, industries, and local markets than any in-house hire ever will. An in-house specialist sees one agency’s book. We see many, and your specialist has that behind them. That pattern recognition is a real part of what you’re buying, and it’s the one thing an internal hire structurally cannot give you.
Focus.
Serving agencies and serving local businesses directly are different businesses with different rhythms and different expectations. Running both means one of them gets the leftover attention, and it would be the agencies who paid for that.
A commitment.
One of our earliest agency partners wanted a fulfillment partner who would never compete for the same clients. I agreed to that then and I’ve never gone back on it. It stopped being a term in one contract and became how the whole business runs.
Who does the work
Jitender Ahlaawat.
Founder. 9 years in Local SEO.
Gayatri Adhikari.
Senior SEO. 9+ years.
Tinu Rajan.
Senior SEO. 6+ years.
Twenty-four years of senior Local SEO experience across the three of us, plus five specialists who do the day-to-day work inside our partners’ teams.
We work with a small number of agencies at a time, because every specialist is committed to their partner’s accounts. We take on new agencies only when we can staff them properly.
For seven years I did this work myself, for agencies across the US. The recommendations below are from that period, and I’m not going to pretend otherwise.
What changed is that there are now five specialists and two other seniors working to the standard those years set, with me reviewing it. The recommendations aren’t proof that you’ll be working with me. They’re proof of the bar the work gets held to.
Shane Powell · Original LinkedIn recommendation
Phil Mackie, TopSail Digital · Original LinkedIn recommendation
Hayim Pinson · Original LinkedIn recommendation
Now you know who you're dealing with
We work agency-side only, month to month, with a pilot month so you can see the work before committing to anything. The call is 30 minutes, and I’ll tell you straight whether we’re a fit.